1. COMMUNICATION STRATEGY FOR NON GOVERNMENTAL ORGANIZATIONS ON CHILD ADOPTION; A CASE STUDY OF ORPHANAGE HOMES IN LAGOS STATE
BACKGROUND OF THE STUDY
The emergence of non-governmental organizations (NGOs) in recent times has motivated many researchers to investigate and explain NGOs' growing prominence as bodies charged with organizing and managing all aspects of humanita...
2. THE IMPACT OF ADVERTISING TECHNIQUES AND STRATEGIES ON COMPANY SALES AND PRODUCT ACCEPTABILITY
ABSTRACT
This research work emphatically examines the impact of advertising techniques and strategies on company sales and the consumer acceptability of product. The researcher extensively discuss on the concept of advertising, the effect of advertising techniques...
3. AGENDA SETTING THEORY AND THE INFLUENCE OF CELEBRITY ENDORSEMENT ON BRAND ATTITUDE OF MIDDLE CLASS CONSUMERS IN LAGOS, NIGERIA
ABSTRACT
The study was designed to investigate influence of celebrity endorsement through advertising on the attitude of middle class consumers in Lagos, Nigeria towards the advertising message of an endorsed brand of high-priced and low-priced product, as well as their attitude and pur...
